your strategic
Event approach
based on data

Ready to change to more structure and a clear client focus?

Let’s talk
Portfolio

Transform your organisation

We guide you and your team towards a transformation into a long term event marketing and sponsoring approach. With the focus on strategy and target group, structural instead of ad hoc, proactive instead of reactive. This results in a one way of working, a clear client approach and high energized event pro’s in your team.

About us

our way of working

1

COLLECT

We gain insights in your current event portfolio and client approach: What, Why and How?

2

CREATE

We create structure and alignment with a clear event marketing strategy, based on relevant objectives and target group approach

3

transform

We professionalise your team with skills & tools to create more efficiency. We help to transform the organisation on event thinking

4

report

We report, evaluate and optimize your new way of working, based on data and objective decision making

REFERENCES

“Herewith I would like to recommend the services of Marike and Maayke. I worked with both for over past 10 years at ING. I regard them highly as professionals in their field of expertise; corporate event strategy. The strategic approach had a positive impact on the sales effectiveness. They were respected advisors to senior management in their field of expertise.

I recommend the services of Dragt & Könemann without any reservation.”

Marleen Crooijmans, Former Global Head of Marketing, ING Wholesale Banking

“Marike & Maayke hebben me laten zien wat er bij het opzetten van een event strategie komt kijken. Op een heel relaxte wijze weten ze met concrete oplossingen te komen die zonder hun ervaring veel langer zouden duren. Een prettig team die je echt wil helpen jouw organisatie te laten groeien door een betere en gerichtere aanpak op event marketing.”

Rutger Bremer, Co-founder & managing director Momice

“Marike en Maayke hebben met hun data gedreven analyse heldere inzichten verschaft waardoor wij met hen een vernieuwde strategische aanpak op events hebben kunnen neerzetten, welke door de gehele organisatie wordt gedragen. Dit heeft ons enorm geholpen in het verder professionaliseren van onze evenementen en daarnaast mijn werk nog interessanter en leuker gemaakt dan het al was.”

Tamara Cheizoo , Content & Communicatiespecialist, Centraal Beheer
Get In Touch!